Ultra-Orthodox newspaper Hamodia has refused to run an ad of the Osem food company due to the model's "mischievous eyes". The ad was prepared as part of an advertising campaign for the company's new pretzel snack. It shows a haredi man winking as he hands the snack to the readers.
This is a complete overreaction. After studying the photo, I cannot see a wink. It can be deduced that the haredim are simply scared of the bright colours.
A source linked to the newspaper explained that the sight of an adult man winking does not match Hamodia's educational line. "A secular wouldn't understand," he argued. "Our newspaper is first of all an educational tool. The wink, along with the position of the presenter holding the snack in his hand, is unacceptable. "We expect a grownup person to provide a more educational example, to sit and read a book or something. In the past the newspaper used the same claims to reject an ad showing a person drinking coke."
Moreover, the source added, the newspaper loses NIS 30,000 a month due to its insistence not to publish the word "computer". What tzaddikim! With frimmer yidden like these the moshiach will come in our days.
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